Client_

FrenchLover, jewel brand from Paris

Brief_

Design the new visual identity of FrenchLover within a corner for famous shopping center.

Solution_

Result of two teamplayers: Gilles Paget, modeler and Stéphane Méheux, designer

PALM is a corner solution which integrates a complete study of branding. It takes in account any identity and harmony FRENCH LOVER which needs to communicate its values:

Luxurious – Contemporary – Romantic – Urban - And very French with a Parisian trend

The visitor experience turn into a consumer experience

The visitor passes through the center aisle of the store. His eye is already attracted on the roof and the huge red lips of the corner back wall. In front of the Corner, he is faced with a landscape architecture composed of poppy color monolithic windows blocks, alluding to chimneys of Paris…

Then, the visitor is prompted to enter the corner and walk around freely between the monoliths to watch different parts of the collections. The walk is between the city, the roofs of Paris, either a Gallery. Curious, he approaches the counter to observe this window higher than the others which contains the famous red box, iconic jewel case developed by French Lover. Like a treasure, this one is subtly perched on top of a red carpet reminiscent of “Marche de Cannes” or a medieval throne stage.

At this time, the visitor turn into a potential client. He may request informations or be challenged by hostess who will take care of him around the two windows of the “Royal Desk”, bounded by the Venus de Milo, a work that most famous and visible to everyone in the Louvre.